Today, with ever more information and choice, designers-like all consumers-make decisions and influence clients based on their relationship to a brand. A company can affect purchasing decisions and strengthen its competitive edge by developing strong bonds with designers through affinity marketing.
When you sponsor professional design activities like the AIGA 100 show, you are able to reach designers by leveraging their relationship with an organization that is trusted and is their own. Audiences range from 200-300 of the highest recognized designers in our community as well as the the institutions that support them.
AIGA members include designers in all design disciplines and at all phases of their careers, yet consistently they represent the designers most interested in advancing the profession and leading the profession to new levels of influence. The AIGA 100 show audience and attendees are the leaders of the design profession, in all of its disciplines.
AIGA is committed to building this affinity for companies through partnerships that are truly mutually beneficial and resonate with your target audience.
AIGA 100 Show Sponsorships are crafted to be:
Meaningful to AIGA members who represent your most profitable customers;
Experiential, providing opportunities for those customers to interact with your products and services in the context of the AIGA 100 show experience;
Highly visible and layered throughout AIGA 100 show collateral, and on AIGA’s website.
Opportunities for corporate involvement with this influential audience include the following different levels:
• AIGA 100 Show Ingot Sponsorship
• AIGA 100 Show Student Ingot Sponsorship
• In-kind Sponsorship
To inquire more about AIGA 100 Show Sponsorship, please contact Dan Kimball, dan@slc.aiga.org, and Kevin Perry, president@slc.aiga.org.