Project

La Morada was a self-initiated project to rebrand a popular Mexican restaurant in New York City. Though well known for its delicious food, the branding detracted from the restaurant’s quality. A new, fun, and long lasting brand identity encourages a new customer base.
The vibrant colors pay homage to richness of Mexican culture, and give La Morada a fresher look. A sophisticated wordmark will stand the test of time while the fun illustration and color scheme create a welcoming and exciting environment for customers to enjoy.

School