Project

Fellow is a North Carolina-based healthcare IOT technology company that creates health monitoring devices and information delivery systems designed to provide underserved and rural populations with access to cutting edge healthcare solutions. AKG was asked to deliver a comprehensive re-brand and website overhaul. Fellow's new brand uses the circle as a device that subtly implies attachment, support, and companionship. This approach is translated into dots, circles, semicolons, and cropped images to create a modern, but approachable brand that drives home the seamless partnership support role that Fellow technology plays in the lives of its users. The brand’s modern and backdrop houses a friendly photographic visual strategy that is approachable while also maintaining a corporate level of trust.

Client

Team