Project

Audrey & Bear (formerly Audrey’s Bear) had grown a lot since their founding and was in need of a rebrand to both show off their ability and separate themselves from the rest of the baby swaddle industry.
Beginning with the logomark and name, we created a new look and feel from Audrey & Bear that is more harmonious with their overall brand and mission. Using a soft, inviting color palette, whimsical typography, and fun custom illustrations to match, a charming visual identity came to life that puts the celebration of childhood front-and-center.

Client

Team