Project

For this museum rebrand I wanted a long lasting wordmark that is appropriate to a internationally recognized museum. The logo needed to be simple, clear, and strong and also relate to Dali’s mind-bending, surrealist artwork.
I used a strong bold san-serif font as the logotype, and added a subtle wavy I at the end. The I references Dali’s surrealism and is also a representation of the feminine muse in his life, his wife Gala. The posters represent Dali’s mind, different and out of the box, and are filled with quotes he has said.

School