Project
In the event industry, it is difficult to showcase your brand when the nature of what we do is elevate our client’s brand and message. If we have done our job well, it is about them. Defining who we are as a creative production agency in a market that is associated with lights, sound, and stages can be challenging. When we layer who we are and what we do, while working to show potential clients the experience behind the scenes, we have to consider an unconventional approach to our marketing. How do we stand out in an industry that is flooded with similar imagery? How do we define ourselves beyond showcasing our portfolio of work? Our answer to this problem was to hyper-focus on the sensory experience that confronts our attendees the second they walk into one of our events. We create powerful moments and we do it by activating the senses. What does it sound like? Taste like? What do you hear/feel/see when you walk into the room?
Goosebumps during the opener. An applause. The rush of the stage lights. The subtle aroma of orange blossoms. A keynote that forever changes every moment after…
Events create moments that are a flood to the senses. Moments made powerful through touch, sight, and ultimately heart. Our message?
"Let’s make powerful moments together."
This is the power of a moment series.