Project
The Style Swapengaged the campus community in addressing fashion waste through a free clothing exchange. Participants got the opportunity to exchange their unwanted clothing items with other donated pre-loved items while learning about a better way to shop via secondhand. All remaining clothing was donated to various local charity organizations after the event ended. Student designers were divided into teams to develop the event concept and name, brand identity and guidelines, public relations, advertising, event signage/design, and social media marketing. Most importantly, they educated participants about alternatives to buying new clothes.
Client
University of Utah
Team
Creative Director - Carol Sogard
Design Team - Anastasiya Bobrova, Justin Chen, Brooke Ericksen, Henrique Friaca, Jessica Frye, Pisti Gamvroulas, Madison Garriott, Christian Hartshorn, Sarah Hogg, Jessica Huynh, Carly Larson, Noelle Olsen, Kyra Ott, Hugh Tran, Omar Tsai
Design Team - Anastasiya Bobrova, Justin Chen, Brooke Ericksen, Henrique Friaca, Jessica Frye, Pisti Gamvroulas, Madison Garriott, Christian Hartshorn, Sarah Hogg, Jessica Huynh, Carly Larson, Noelle Olsen, Kyra Ott, Hugh Tran, Omar Tsai
