Project

We knew customers wanted exactly what PIB could provide — the resources of a large bank with the responsiveness and personal relationship of a small one. If we could bring the brands together, we could show potential customers what existing customers already knew— PIB’s mix of assets was perfect for growing your own. By renaming to Altabank, and launching a new, modern brand with an innovative digital-banking experience, we could emphasize the client’s commitment to customer service while showing off their level of expertise.
Research - To understand Altabank’s ideal customer and their competitors, we invested into research and analysis up front. By implementing 35 triggers and over 115 media and tracking tags, we uncovered opportunities that promised big returns. We needed to create a unified brand with a strong voice and a cohesive message. Then, we would pair that with a digital experience where Altabank’s legacy of customer service could shine.
Brand Identity - To minimize risk and maximize returns, we required an identity that would connect with Altabank’s existing customers and allow them to attract new ones. An identity that would fit into the community and stand out against the competition. An identity that would honor their past and grow into the future. It all added up to Altabank, an elevated brand with a single focus— powering financial success for you and your business.
Website - We launched the brand with a new website designed specifically to honor Altabank’s dedication to their customers. Using visual design, we segmented and structured the large amounts of information Altabank needs to share in a way that is easy for viewers to navigate and digest. To ensure customers would not get lost or confused, we created wayfinding solutions featuring clarity above all else. Every decision was made with customer service in mind. Even the blue color was selected for the ease at which the human eye can register it in digital space.

Client

Team